Data Privacy

Data Privacy

 

To protect your privacy, the following information and notes on data processing provide you with an overview of the collection and processing of your personal data when you visit our website in accordance with. europ. General Data Protection Regulation (GDPR). 

Note on the processing of your personal data on this website in the USA by Facebook, Google and Bing Ads: If you consent to the use of analysis or marketing cookies, you consent in accordance with. Art. 49 para 1 sentence 1 lit. a GDPR that your data can be processed in the USA. You are aware that your data may be viewed by government authorities and processed for control and monitoring purposes. The European Court of Justice has assessed the USA with an inadequate level of data protection according to EU standards.

 

Who is responsible for data processing?

The service provider and responsible body within the meaning of the General Data Protection Regulation, national data protection laws and other data protection regulations is

 

NAME

STRASSE

ORT

EMAIL

 

If you have any requests for information about this information out or want to make requests for information, you can contact our Privacy Officer by mail at the above address of our head office or by e-mail at privacy @ tomanika. com

 

What data is processed and what sources do the data come from?

If you provide us with personal data, we will save and use your data in accordance with legal requirements, e.g. B. to fulfill a contract, or to answer inquiries or pre-contractual measures. Personal data are all data that can be related to you personally, e.g. B. Name, address, email address.

If you visit our website or contact us electronically, we may process the IP address and other technical information. Features - you can find more information on this in the information on visiting our website.

We process personal data that we receive from you in order to establish business relationships. We also process personal data that we have legitimately received from other companies, e.g. B. to fulfill brokered contracts or inquiries, based on your consent, or similar.

 

For what purposes is the data processed and on what legal basis?

We process personal data on the legal basis of Art. 6 Para. (1) b GDPR in order to fulfill contractual obligations for which you are our contractual partner, as well as in the context of pre-contractual measures, which take place at your request. The processing takes place z. B. in particular for purchase contracts, as well as for all activities necessary for the operation and administration of our company.

If you have given us your consent to the processing of personal data for certain purposes (e.g. for sending an email newsletter), we process the data on the legal basis of Art. 6 Para. (1) a GDPR.

Any consent you have given can be revoked at any time. Please note that the revocation will only take effect in the future. Processing that took place before the revocation is not affected.

If necessary and insofar as the fundamental rights and freedoms do not prevail, we process your data on the legal basis of Art. 6 Para. (1) f DS-GVO and within the legally permissible framework to safeguard the legitimate interests of us or third parties, e.g. B.

 

  • to prevent misuse of services or the email address used to

  • maintain system stability and improve the technical Processes

  • to improve and optimize the offer and its marketing

  • insofar as this is necessary to provide a functional website, as well as our content and services, provided

  • you have not objected to the use of your data for the purposes of self-promotion (possibly for cooperation partners), as well as market and Opinion research in order to send you information about offers or campaigns in the form of letters or by e-mail in accordance with the legally permissible possibilities

  • to comply with any advertising bans issued

  • for data exchange with credit agencies (e.g. SCHUFA) to determine creditworthiness or default risks

  • to avoid them of credit risks

  • to check and optimize procedures for needs analysis and direct customer contact

  • to assert legal claims and defense in legal disputes

  • to ensure IT security and IT operations of our company

  • to prevent and investigate criminal offenses n

  • to process returns

  • in the event of product warnings, safety notices, product recalls, etc.

 

On the legal basis of Art. 6 Paragraph (1) c, the data are processed to meet various legal requirements, such as B. Commercial laws, tax laws or the Money Laundering Act. The purposes of processing include compliance with advertising bans, fraud and money laundering prevention, compliance with tax control and reporting obligations, as well as the assessment and management of risks.

 

Information on automated decision-making

In order to establish and implement the business relationship, we normally do not use automated decision-making in accordance with Art. 22 GDPR. If we use these procedures in individual cases, we will inform you about this separately, provided this is required by law.

We partially process your data automatically, for example in the following cases:

  • for target group segmentation in order to be able to inform you about products in a targeted and needs-based manner.

  • In order to ensure your and our security and to avoid credit risks, we may check past transactions and any changes to your personal data before concluding a contract.

  • If you instruct us / give your consent for a webshop order, we will carry out a credit check so that we can offer you all the payment methods available for your order during the ordering process. You can find more information on this under the following information on data transfers to credit reporting agencies.


 

For what purpose is the data passed on?

Information on data transfers

If service providers are involved in the processes, data will be passed on to the extent that this is necessary to fulfill the purpose, e.g. B. Shipping companies receive the data to deliver goods to you. In general, service providers are carefully selected by the seller, commissioned in writing in accordance with instructions and contractually obliged to keep data processing confidential and secure.

 

Information on data transfers to credit reporting agencies

In certain cases in which there is a legitimate interest, e.g. B. to check your creditworthiness, to reduce credit / default risks or the assertion of claims, we transmit your data to credit agencies. We then receive the necessary data from the service providers.

We transmit personal data collected in the context of contractual relationships about the application, implementation and termination of this business relationship, as well as data about non-contractual behavior or fraudulent behavior to the credit agencies mentioned below.

Only if you have given us your consent for an online purchase in the check-out process do we reserve the right to carry out an automated credit check in accordance with Art. 22 Paragraph (2) c to control payment methods. The consent you have given is limited to the respective process.

 

The legal basis for these transfers is Article 6 Paragraph (1) a, Article 6 Paragraph (1) b and Article 6 Paragraph (1) f of the GDPR. Transfers on the basis of Art. 6 Paragraph (1) f GDPR may only be made if this is necessary to safeguard our legitimate interests or the legitimate interests of third parties and not the interests or fundamental rights and freedoms of the data subject, which protect personal data Data require, predominate. The data exchange also serves to fulfill legal obligations to carry out credit checks on customers (§ 505a and 506 of the German Civil Code).


 

 

Information on the use of payment services and data transfers to payment service providers.use

If youa payment service such as B. with PayPal, SOFORT Überweisung, Klarna etc., the usage and data protection regulations of the respective provider apply.

 

Depending on the selected means of payment, data may be transmitted to payment service providers on the basis of the legal basis Art. 6 Para. (1) b. The transmission and processing takes place in particular to bill the respective transaction, as well as to prevent abuse. The payment service providers act independently and are also responsible for the payment data.

 

Information on participating payment service providers

In the area of ​​online card payment (direct debit / girocard / credit cards), we work together with

In this context, in addition to the purchase amount and date, card data is also transmitted to the above companies. All payment data as well as data on any chargebacks that may occur are only stored for as long as they are required for processing payments (including processing possible chargebacks and debt collection) and for combating abuse. As a rule, the data are deleted no later than 13 months after their collection. In addition, further storage can take place if and as long as this is necessary to comply with a statutory retention period or to pursue a specific case of abuse. The legal basis for data processing is Article 6 Paragraph (1) f of the General Data Protection Regulation. You can request information and, if necessary, correction or deletion as well as the restriction of the processing of your data and / or, if necessary, object to the processing of your data. You also have the right to complain to a supervisory authority (in Germany to the state data protection officer). We would like to point out that the provision of payment data is not required by law or contract. 

 

 

Information on data storage

If necessary, we process and save your personal data for the duration of the business relationship, which also includes, for example, the initiation and processing of a contract.

We are subject to various statutory retention and documentation obligations, e.g. B. from the commercial code or the tax code. The periods for storage and documentation specified there are two to ten years. In addition, the storage period is also assessed according to the statutory limitation periods, e.g. B. According to §§195 ff. Of the German Civil Code between three and in certain cases up to 30 years.

The data will be deleted or blocked as soon as the purpose of storage no longer applies and the need for further storage for the conclusion or fulfillment of a contract can be excluded.

 

Will data be transferred to a third country or to an international organization?

Information about which your person can be directly identified (e.g. name, address, etc.) will only be transmitted to third countries (countries outside the European Economic Area EEA) if this is required by law for the execution of your orders or the contractual relationship, or You have given us your consent or instructed us to do so. We will inform you of the details separately, if required by law.

In the context of website analyzes, it may be the case that the techn. Attributable characteristics such as IP address are transmitted, please note the information on cookies and other Internet technologies.

 

Information on your data protection rights and obligation to provide data

Every person concerned has the right to information according to Art. 15 GDPR, the right to correction under Art. 16 GDPR, the right to deletion under Art. 17 GDPR, the right to restriction of processing according to Art. 18 GDPR, as well as the right to data portability under Art. 20 GDPR. The restrictions according to Sections 34 and 35 BDSG apply to the right to information and the right to erasure. In addition, there is a right of appeal to a data protection supervisory authority (Art. 77 DS-GVO in conjunction with Section 19 BDSG).

The responsible data protection supervisory authority is the Bavarian State Office for Data Protection Supervision, Promenade 27 in 91522 Ansbach.

 

 

 

You have the right to object to the processing of your data for direct mail at any time. In addition, according to Art. 21 GDPR, you have the right, for reasons that arise from your particular situation, to object to the processing of your data on the basis of the weighing of interests acc. Art. 6 (1) f to contradict.

If you object, we will no longer process your personal data unless we can prove compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

 

 

If you would like to make use of your above-mentioned rights, as well as for information requests and requests for information, you can contact our data protection officer by email at datenschutz @ tomanika, com or by post at the address of the above-mentioned responsible body.

Under certain circumstances it may be necessary that you are obliged by law to provide data beyond the information required to process contracts, e.g. B. Legitimation data based on the Money Laundering Act (GwG). In cases where this is necessary, you will be informed separately.

 

Information on data security

We maintain current technical measures to ensure data security, in particular to protect your personal data from the dangers of data transfers and from third parties becoming aware of them. These are adapted to the current state of the art.

To protect your personal data from unauthorized access by third parties, our pages are encrypted using the current standard using SSL technology.

 

Collection of personal data when using our website for informational purposes

 

using our website without registering or transmitting

Wheninformation.When using the website for purely informational purposes, i.e. if you do not log in to use the website, register or otherwise provide us with information, we do not collect any personal data, with the exception of the data that your browser provides transmitted to enable you to visit the website.

In this context, so-called cookies may be stored on your computer when you use the website. For more information, see information on cookies and other internet technologies.

The data is evaluated for internal statistical purposes of advertising, website analysis and for the needs-based design of our website. These are:

 

  • Information about the browser type and the version used

  • the operating system of the user

  • IP address

  • Date and time of the request

  • Website from which the request comes

  • Websites that are accessed by the user's system via our website

  • Access status / HTTP status code Volume of

  • data transferredeach case

  • Language and version inthe browser software

  • browser plugins

  • browser fonts

 

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user. The legal basis for the temporary storage of the data and the log files is Art. 6 Paragraph (1) f GDPR. The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. To do this, the user's IP address must be saved for the duration of the session. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users will be deleted or alienated so that it is no longer possible to assign the accessing client.

 

The collection of the data for the provision of the website and the storage of the data in log files is essential for the operation of the website. There is consequently no possibility of objection on the part of the user.

 

 

when using our website with the transmission of information or when contacting e-mails

In addition to the informational use of our website as described above, we offer various services which you can use if you are interested. As a rule, additional personal data must be provided, which we use to provide the respective service. If additional voluntary information is possible, this is marked accordingly.

 

On our website we provide z. B. several contact forms are available, which can be used for electronic contact or dispositions. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored, in addition to the date / time, the IP address and information on the browser and operating system used.

 

For the processing of the data, reference is made to this data protection declaration during the sending process. In necessary cases, processing will only take place after active confirmation of the information on data processing.

 

Alternatively, you can contact us using the email address provided. In this case, the user's personal data transmitted with the email will be saved. In this context, the data will not be passed on to third parties. The data will only be used to process the conversation.

 

The processing of the personal data from the input mask serves to process the contact. If you contact us by e-mail, there is also the necessary legitimate interest in processing the data. The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

 

The legal basis for processing the data that is transmitted in the course of sending an email is Article 6 Paragraph (1) f GDPR. If the aim of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 Para. (1) b GDPR.

 

shop

When using our webWhen using our web shop, you can choose whether you only need to enter the data required for the order once for this order or whether you want to create a customer account in which your data will be saved for future purchases.

 

If you do not create a customer account, we will save your data for the purpose of fulfilling the contract and delete it as soon as we are no longer legally obliged to save it. Mandatory information required for processing the contracts is marked separately; further information is voluntary.

 

If you decide to create a customer account, the data you provide there will be saved and revocable; you can delete the account at any time. If you wish to delete the customer account, please inform us of this briefly by e-mail to datenschutz@tomanika.com.

 

When registering a customer account, you will not receive any advertising emails from us. However, we may inform you about technical subjects.

 

Information on cookies and other Internet technologies

Information on cookies When you

use our website, cookies can be stored on your computer. Cookies are small text files that are stored on your hard drive by the browser you are using and through which certain information flows to the entity that sets the cookie (in this case us). This cookie contains a characteristic string that enables the browser to be clearly identified when the website is accessed again. Cookies cannot run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall and to simplify it for the user.

 

Some functions of our website cannot be offered without the use of cookies. For example, some elements of our website require that the calling browser can also be identified after changing pages.

 

For example, we use cookies for the shopping cart function and to remember search terms, or to be able to identify you for subsequent visits if you have an account with us. Otherwise no shopping cart could be saved, the product search would be much more time-consuming or you would have to log in again for each visit.

 

a) This website uses cookies to the following extent:

  • transient cookies (temporary use - session cookies that are deleted when the browser is closed)

  • persistent cookies (temporary use)

  • third-party cookies (from third-party providers)

 

b) transient cookies are automatically deleted when you close the browser. This includes in particular the session cookies. These save a so-called session ID, with which various requests from your browser can be assigned to the common session. This allows your computer to be recognized when you return to the website. The session cookies are deleted when you log out or close the browser. An example would be the receipt of the shopping cart when calling up different pages in the online shop for customers who are not logged in.

c) Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie. You can delete cookies at any time in the security settings of your browser.

d) You can configure your browser settings according to your wishes and e.g. B. reject the acceptance of third-party cookies or all cookies. However, we would like to point out that you may then not be able to use all the functions of this website.

The user data collected with the help of cookies are pseudonymized by technical precautions. It is therefore no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the user. When you visit our website, an information banner informs users about the use of cookies for analysis purposes.

 

Our legitimate interest in the processing of personal data according to Art. 6 Para. (1) f GDPR lies in these purposes.

 

Cookies are stored on the user's computer and transmitted to our website from there. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transfer of cookies by changing the settings in your internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used in full.

 

With the automatic deletion function of location and activity data introduced by Google in 2019, information about location and web / app activity - depending on your decision - is stored for either 3 or 18 months and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and app activity" section in your Google account. Click on “Data and Personalization” and then on the “Activity Settings” option. Here you can turn the activities on or off.

Alternatively, you can deactivate, delete or manage individual cookies in your browser. The instructions show how to manage cookies in your browser: Activate and deactivate cookies.

If you generally do not want to support analysis or advertising cookies, we recommend controlling them using our consent management tool (please see below in this declaration). 

Web analysis (Google)

We use tracking technologies on our website. We use the services of Google Inc (“Google”) for this purpose. If you do not wish to use one or more Google functions, you canin the relevant settings at https://www.google.com/settings/ads deactivate them. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de. You can find more details on the use of cookies by Google and Google's privacy policy at: https://www.google.com/privacy/ads/ .

 

 

Google Analytics

This website uses Google Analytics for web analysis. This is a service provided by Google Ireland Limited ("Google"), a company incorporated and operated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google" ). Google Analytics uses "cookies". The information generated by the cookie about your use of our website (including your IP address) is transferred to Google's computer and saved there. It cannot be ruled out that the data processing takes place outside the scope of EU law.

 

You can find more information on how Google Analytics handles user data in Google's data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is set which prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will have to set the opt-out cookie again. We have also added the code “anonymizeIP” to Google Analytics on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

 

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage. Our legitimate interest in processing the data lies in these purposes. The legal basis for the use of Google Analytics is Section 15 Paragraph 3 TMG or Art. 6 Paragraph (1) f GDPR. The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs will be automatically deleted after 14 months from May 25, 2018. The deletion of data whose retention period has expired takes place automatically once a month. You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://policies.google.com/?hl=de.

 

 

Google RemarketingGoogle's remarketing

We also usefunction. This enables us to display advertisements in a more targeted manner in order to only present you with advertisements that match your interests. The function uses cookies to analyze the use of the website. These cookies can be used to display interest-based advertisements on other websites. These ads are based on your previous visits and actions on our website and relate to the content you have viewed. You can prevent the storage of cookies by setting your browser software accordingly.

 

 

Google Ads

We use the online advertising program "Google Ads". If you reached our website via an advertisement placed by Google, Google Ads will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. Diese Cookies verlieren nach 30 Tagen ihre Gültigkeit und dienen nicht der persönlichen Identifizierung. Jeder Google-Ads-Kunde erhält ein anderes Cookie. Cookies können somit nicht über die Websites von Ads-Kunden nachverfolgt werden. Die mithilfe des Conversion-Cookies eingeholten Informationen dienen dazu, Conversion-Statistiken für Ads-Kunden zu erstellen, die sich für Conversion-Tracking entschieden haben. Die Kunden erfahren die Gesamtanzahl der Nutzer, die auf ihre Anzeige geklickt haben und zu einer mit einem Conversion-Tracking-Tag versehenen Seite weitergeleitet wurden. Sie erhalten jedoch keine Informationen, mit denen sich Nutzer persönlich identifizieren lassen. Wenn Sie nicht am Tracking teilnehmen möchten, können Sie das Cookie über die Einstellungen Ihres Internetbrowsers deaktivieren. Sie werden dann nicht in die Conversion-Tracking Statistiken aufgenommen.

 

 

Google Marketing Platform

Die Google Marketing Platform (Display & Video 360, Search Ads 360, Campaign Manager) verwendet Cookies um Ihnen für Sie relevante Werbeanzeigen zu präsentieren. Dabei wird Ihrem Browser eine pseudonyme Identifikationsnummer (ID) zugeordnet, um zu überprüfen, welche Anzeigen in Ihrem Browser eingeblendet wurden und welche Anzeigen aufgerufen wurden. Die Cookies enthalten keine personenbezogenen Informationen. Die Verwendung der Google-Cookies ermöglicht Google und seinen Partner-Webseiten lediglich die Schaltung von Anzeigen auf Basis vorheriger Besuche auf unserer oder anderen Webseiten im Internet. Die durch die Cookies erzeugten Informationen werden von Google zur Auswertung an einen Server in den USA übertragen und dort gespeichert. Eine Übertragung der Daten durch Google an Dritte findet nur aufgrund gesetzlicher Vorschriften oder im Rahmen der Auftragsdatenverarbeitung statt. Keinesfalls wird Google ihre Daten mit anderen von Google erfassten Daten zusammenbringen. Durch die Nutzung unserer Webseiten erklären Sie sich mit der Bearbeitung der über Sie erhobenen Daten durch Google und der zuvor beschriebenen Art und Weise der Datenverarbeitung sowie dem benannten Zweck einverstanden. Sie können die Speicherung der Cookies durch eine entsprechende Einstellung Ihrer Browser-Software verhindern: wir weisen Sie jedoch darauf hin, dass Sie in diesem Fall gegebenenfalls nicht sämtliche Funktionen unserer Webseiten vollumfänglich werden nutzen können. Sie können darüber hinaus die Erfassung der durch die Cookies erzeugten und auf Ihre Nutzung der Webseiten bezogenen Daten an Google sowie die Verarbeitung dieser Daten durch Google verhindern, indem sie das unter dem folgenden Link https://adssettings.google.com/authenticated verfügbare Browser-Plugin herunterladen und installieren. Weitere Informationen zur Datennutzung zu Marketingzwecken durch Google, erfahren Sie auf der Übersichtsseite: https://www.google.com/policies/technologies/ads, die Datenschutzrichtlinie von Google ist unter https://www.google.com/policies/privacy. Wenn Sie der interessensbezogenen Werbung durch Google-Marketing-Services widersprechen möchten, können Sie die von Google gestellten Einstellungs- und Opt-Out-Möglichkeiten nutzen: https://www.google.com/ads/preferences.

 

Bing Ads

Wir benutzen Technologien von Bing Ads, welche von der Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA bereitgestellt und betrieben werden. Auf Ihrem Computer wird zu diesem Zweck ein Cookie gesetzt, wenn Sie über Bing oder Yahoo auf unsere Webseite gelangt sind, damit können wir erkennen, dass jemand auf eine Anzeige geklickt hat, zu unserer Website weitergeleitet wurde und eine vorher bestimmte Zielseite (Conversion Seite) erreicht hat. Dabei erfahren wir nur die Gesamtzahl der Nutzer, die auf eine Bing Anzeige geklickt haben und dann zu Conversion Seite weitergeleitet wurden. Microsoft erhebt, verarbeitet und nutzt über den Cookie Informationen, aus denen unter Verwendung von Pseudonymen Nutzungsprofile erstellt werden. Diese Nutzungsprofile dienen der Analyse des Besucherverhaltens und werden zur Ausspielung von Werbeanzeigen verwendet. Es werden keine persönlichen Informationen zur Identität des Nutzers verarbeitet. Sollten Sie mit der Erhebung der Informationen nicht einverstanden sein, so können Sie das Setzen der Cookies über die Einstellungen Ihres genutzten Internetbrowsers deaktivieren. Unter Nutzung der Deaktivierungsseite für Verbraucher der Network Advertising Initiative (NAI) https://www.networkadvertising.org/choices/ können Sie überprüfen, welche der teilnehmenden Seiten Cookies in Ihrem Browser setzen und diese deaktivieren. Weitere Informationen zum Datenschutz und zu den eingesetzten Cookies bei Microsoft und Bing Ads können Sie auf der Website von Microsoft unter der URL: https://privacy.microsoft.com/de-de/privacystatement abrufen.

 

 

Facebook Pixel

Wir setzen innerhalb unseres Internetauftritts von tomanika.com den “Facebook Pixel” der Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) ein. Hiermit können wir Ihre Aktionen nachverfolgen, nach dem Sie eine Facebook-Werbeanzeige angesehen oder angeklickt haben. Damit können wir die Wirksamkeit von Facebook-Werbeanzeigen für statistische und Marktforschungszwecke erfassen, auswerten und zukünftige Werbemaßnahmen optimieren. Die so erhobenen Daten sind für uns anonym, das heißt wir sehen nicht die personenbezogenen Daten einzelner Nutzer. Allerdings werden die Daten von Facebook gespeichert und verarbeitet, sodass eine Verbindung zu Ihrem Facebook-Konto möglich ist und Facebook die Daten für eigene Werbezwecke, entsprechend der Facebook- Datenverwendungsrichtlinie (https://www.facebook.com/about/privacy/) verwenden kann.

Sie haben die Möglichkeit, über das Einwilligungs-Management-Tool das Tracking durch Facebook zu verhindern.

Unsere Onlinepräsenz auf Facebook, Google, Instagram

Unsere Präsenz auf sozialen Netzwerken und Plattformen dient einer besseren, aktiven Kommunikation mit unseren Kunden und Interessenten. Wir informieren dort über unsere Produkte und laufende Sonderaktionen.

Bei dem Besuch unserer Onlinepräsenzen in sozialen Medien können Ihre Daten für Marktforschungs- und Werbezwecke automatisch erhoben und gespeichert werden. Aus diesen Daten werden unter Verwendung von Pseudonymen sog. Nutzungsprofile erstellt. Diese können verwendet werden, um zB Werbeanzeigen innerhalb und außerhalb der Plattformen zu schalten, die mutmaßlich Ihren Interessen entsprechen. Zu diesem Zweck werden im Regelfall Cookies auf Ihrem Endgerät eingesetzt. In diesen Cookies werden das Besucherverhalten und die Interessen der Nutzer gespeichert. Dies dient gem. Art. 6 Abs. 1 lit. f. DSGVO der Wahrung unserer im Rahmen einer Interessensabwägung überwiegenden berechtigten Interessen an einer optimierten Darstellung unseres Angebots und effektiver Kommunikation mit den Kunden und Interessenten. Falls Sie von den jeweiligen Social-Media Plattformbetreibern um eine Einwilligung (Einverständnis) in die Datenverarbeitung gebeten werden, zB mit Hilfe einer Checkbox, ist die Rechtsgrundlage der Datenverarbeitung Art. 6 Abs. 1 lit. a DSGVO.

Soweit die vorgenannten Social-Media Plattformen ihren Hauptsitz in den USA haben, gilt Folgendes: Für die USA liegt ein Angemessenheitsbeschluss der Europäischen Kommission vor. Dieser geht zurück auf den EU-US Privacy Shield. Ein aktuelles Zertifikat für das jeweilige Unternehmen kann hier eingesehen werden.

Die detaillierten Informationen zur Verarbeitung und Nutzung der Daten durch die Anbieter auf deren Seiten sowie eine Kontaktmöglichkeit und Ihre diesbezüglichen Rechte und Einstellungsmöglichkeiten zum Schutz Ihrer Privatsphäre, insbesondere Widerspruchsmöglichkeiten (Opt-Out), entnehmen Sie bitte den unten verlinkten Datenschutzhinweisen der Anbieter. Sollten Sie diesbezüglich dennoch Hilfe benötigen, können Sie sich an uns wenden.

Facebook: https://www.facebook.com/about/privacy/

Die Datenverarbeitung erfolgt auf Grundlage einer Vereinbarung zwischen gemeinsam Verantwortlichen gemäß Art. 26 DSGVO, die Sie hier einsehen können:

https://www.facebook.com/legal/terms/page_controller_addendum

Google/ YouTube: https://policies.google.com/privacy

Instagram: https://help.instagram.com/519522125107875

Widerspruchsmöglichkeit (Opt-Out):

Facebook: https://www.facebook.com/settings?tab=ads

Google/ YouTube: https://adssettings.google.com/authenticated

Instagram: https://help.instagram.com/519522125107875